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How nonprofits can move from being an organization to a “brand”

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Manage episode 378381070 series 2138951
Content provided by Rob Harter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Harter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Too often, nonprofits think they’re the cause that the community wants to support. But nonprofits are not the cause. They’re the conduit for the cause. Rob’s guest today is Bill McKendry, a marketing expert who’s spent 35 years successfully doing marketing for many for-profit companies. He pivoted out of the for-profit world to not only start a nonprofit, but is now an author of a book…

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304 episodes

Artwork
iconShare
 
Manage episode 378381070 series 2138951
Content provided by Rob Harter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Harter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Too often, nonprofits think they’re the cause that the community wants to support. But nonprofits are not the cause. They’re the conduit for the cause. Rob’s guest today is Bill McKendry, a marketing expert who’s spent 35 years successfully doing marketing for many for-profit companies. He pivoted out of the for-profit world to not only start a nonprofit, but is now an author of a book…

Source

  continue reading

304 episodes

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