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S2E5: Bret Starr // How to Fix Everything in Sales & Marketing
Manage episode 378672920 series 2694928
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Bret Starr joins us this week in a fascinating talk about how and why marketing needs to change - and how better customer experience across the board is the answer.
Grab Bret's book on Amazon: A Humble Guide To Fixing Everything In Brand, Marketing, And Sales
Bret is founder and CEO of The Starr Conspiracy, an experience agency that has served thousands of tech companies around the world since 1999. Bret has dedicated his entire career to developing abundant employee, customer and shareholder experiences. He is an author, speaker and executive, but spends most of his time in the lab researching and creating experience models to help make the human-first value chain a broad reality.
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