From Podcasting to Fatherhood, Michael Yoder on the Pursuit of Growth

Rooted and Reaching

This week host Nick Kuhn and Bethany Hartley talk with Michael Yoder, owner of Truth Work Media and Stockroom East. Michael shares his journey as a serial entrepreneur and how he started his own podcast company after realizing he wanted more fulfillment in his career. Michael talks about the importance of building relationships and surrounding yourself with a strong team. He discusses the challenges and successes he has experienced in his various ventures and reflects on the impact of his family. Michael gives an in-depth look into his future plans with the team at TWM, his desire to be a good father and husband, and his plans to continue growing his businesses.

South Bend business owners and entrepreneurs, if you’ve been in business for five years or less reach out to us to be featured on the Rooted and Reaching Podcast!

QUOTES

• “Bring smarter people around. I was able to grow and scale Truth Work Media because of the team. It has very little to do with me. Without my team, I’d be nothing. And I mean that. I tell them that all the time. They are the rock stars and got a good team, got a good team at the Stockroom. We're working together on this thing. And when you're able to not go guns blazing because you know your team has got you, you can start to shift focus.” -Michael Yoder [09:01]

• “What I love about being an entrepreneur the most is the creation. There's a word poethesis. It's the creation out of nothing to bring something into existence that wasn't there before. And that's what I think we're all doing to some extent. That's what this place is. That's what podcasts are like. This art. This thing didn't exist. Now we're making it and then we're putting it into the world. Whether people find value in that, I don't know, but I do. -Michael Yoder [21:15]

TIMESTAMPS

|00:30] Michael's decision to quit his job and start Truth Work Media

|04:31] The development of Stockroom East and its success

|08:20] Defining success and advice for managing multiple businesses

|09:54] Building a strong team

|12:13] Saying yes to opportunities

|16:01] Being a futurist and adapting to market changes

|19:40] Family support and saying yes to opportunities

|20:49] Action and implementation as key to entrepreneurship

|21:20] Creation and the value of podcasts and art

RESOURCES

Truth Work Media: https://truthworkmedia.com/

CONTACT

Nick Kuhn: https://www.linkedin.com/in/kuhnnick/

Bethany Hartley: https://www.linkedin.com/in/bethanyhartley/