The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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052 - Digital Dynamics: Degrees in Influencing, Ad-Free Social Media, AI Search Tools, and Google's Bard Chat Cleanup
Manage episode 378978410 series 2659164
Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join podcast hosts Matt Fletcher & Barnaby St Anton as they delve into the emergence of university degrees in influencing and the ongoing debate over paying for ad-free social media subscriptions. They also dissect Google's recent enhancements in content auditing and LinkedIn's game-changing generative AI search tools for Sales Navigator users. Additionally, they talk about Google's efforts to remove Bard Chat transcripts from search results, touching on the implications for online privacy and accessibility.
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
X (Formerly Known as Twitter): @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Irish university to offer degree in influencing
https://www.bbc.co.uk/news/articles/c03e8478plzo.amp
Facebook and Instagram could charge for ad-free services in EU
TikTok’s Experimenting With an Ad-Free Subscription Offering
https://www.socialmediatoday.com/news/tiktoks-experimenting-ad-free-subscription-offering/695386/
Google’s September 2023 Helpful Content Update – what can we expect?
https://pi-datametrics.com/blog/googles-september-2023-helpful-content-update-what-can-we-expect
LinkedIn Adds New Generative AI Search Tools to Sales Navigator
Google Working To Remove Bard Chat Transcripts From Search: https://www.searchenginejournal.com/google-working-to-remove-bard-chat-transcripts-from-search/497444
Non-Violent Communication Book:
https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X
ChatGPT: A Cautionary Tale
https://www.optixsolutions.co.uk/blog/chatgpt-a-cautionary-tale
LinkedIn Masterclass
https://www.findingyourpassion.co.uk/our-online-masterclasses
92 episodes
Share
Manage episode 378978410 series 2659164
Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join podcast hosts Matt Fletcher & Barnaby St Anton as they delve into the emergence of university degrees in influencing and the ongoing debate over paying for ad-free social media subscriptions. They also dissect Google's recent enhancements in content auditing and LinkedIn's game-changing generative AI search tools for Sales Navigator users. Additionally, they talk about Google's efforts to remove Bard Chat transcripts from search results, touching on the implications for online privacy and accessibility.
Get in touch with the team at Optix:
Email: podcast@optixsolutions.co.uk
X (Formerly Known as Twitter): @optixsolutions
LinkedIn: https://www.linkedin.com/company/optixsolutions
Instagram: https://www.instagram.com/optixsolutions/
Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
Irish university to offer degree in influencing
https://www.bbc.co.uk/news/articles/c03e8478plzo.amp
Facebook and Instagram could charge for ad-free services in EU
TikTok’s Experimenting With an Ad-Free Subscription Offering
https://www.socialmediatoday.com/news/tiktoks-experimenting-ad-free-subscription-offering/695386/
Google’s September 2023 Helpful Content Update – what can we expect?
https://pi-datametrics.com/blog/googles-september-2023-helpful-content-update-what-can-we-expect
LinkedIn Adds New Generative AI Search Tools to Sales Navigator
Google Working To Remove Bard Chat Transcripts From Search: https://www.searchenginejournal.com/google-working-to-remove-bard-chat-transcripts-from-search/497444
Non-Violent Communication Book:
https://www.amazon.co.uk/Nonviolent-Communication-Language-Life-Guides/dp/189200528X
ChatGPT: A Cautionary Tale
https://www.optixsolutions.co.uk/blog/chatgpt-a-cautionary-tale
LinkedIn Masterclass
https://www.findingyourpassion.co.uk/our-online-masterclasses
92 episodes
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Similar to More Than Digital Marketing
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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