It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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75: From Search Engines to Smart Conversations: AI Analytics Journey
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Content provided by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Watch this show on YouTube: https://www.youtube.com/watch?v=AgkRIxKT14g In today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey. Here is what's covered: 1. Single channel analytics and marketing 2. Multi channel/OmniChannel analytics 3. Attribution analysis 4. Marketing Automation 5. Machine Learning 6. Personalization 7. Open Garden 8. Customer Data Platforms 9. Real Time Personalization 10. AI based personalization visit us: www.analyticstodaypodcast.com iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
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Manage episode 379045065 series 164537
Content provided by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Watch this show on YouTube: https://www.youtube.com/watch?v=AgkRIxKT14g In today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey. Here is what's covered: 1. Single channel analytics and marketing 2. Multi channel/OmniChannel analytics 3. Attribution analysis 4. Marketing Automation 5. Machine Learning 6. Personalization 7. Open Garden 8. Customer Data Platforms 9. Real Time Personalization 10. AI based personalization visit us: www.analyticstodaypodcast.com iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
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Similar to AnalyticsToday Show
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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