Behind the Scenes of VYBES (Premium Drinks for Mind + Body Well-Being) : A Chat with Jonathan Eppers, CEO
Manage episode 379391994 series 3306483
You're in for a treat as we sit down with Jonathan Eppers, the CEO and founder of VYBES, a revolutionary wellness brand that's shaking up the industry with its innovative plant-based beverages.
Jonathan lets us in on his personal journey, where he transitioned from being deep in the tech space to spearheading VYBES during the early days of CBD - a journey fueled by his own struggle with anxiety.
Our chat takes a deep dive into the murky waters of CBD regulations in the US. Eppers, a veteran in this field, sheds light on how VYBES ensures the safety and regulation of their products amidst the ever-evolving landscape of CBD laws.
Additionally, we get a glimpse into VYBES' exciting expansion plans, which include a "gentle energy" drink and a CBD powder product.
Lastly, we tap into Eppers' entrepreneurial spirit and what fuels his passion for creating and innovating. From painstaking research to facing the legal complexities head-on, his story is a testament to the grit and resilience needed to succeed in the entrepreneurial journey. Eppers offers invaluable advice for aspiring entrepreneurs and shares how staying focused and committed can lead to amazing places, like VYBES' recent feat of being stocked in Sprouts stores nationwide.
Tune in for this invigorating chat and walk away inspired and enlightened with a better understanding of the fascinating world of CBD.
Buy VYBES: https://idrinkvybes.com
Jonathan's Bio:
Jonathan Eppers is the CEO & Founder of VYBES, a functional wellness brand crafting beverages made with plant-based functionals that improve well-being, and more importantly, mental health.
VYBES is a leading beverage brand pioneering a new category of functional beverages within grocery specifically addressing mental health needs, like anxiety & every day stress. VYBES is available in more than 4,000 retailers nationally across 32 states. Prior to VYBES,
Jonathan was the CEO & Founder of RadPad, an end-to-end rental marketplace that made finding a place, signing a lease and paying rent much easier, which was nearly sued out of business by their biggest competitor, Craigslist.
Jonathan left tech to try his hand at CPG after he began using CBD to manage his own anxiety, caused by the litigation. It has become his mission in life is to bring holistic forms of therapy using clinically proven plant-derivates to improve daily the health & wellness of people.
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Chapters
1. The Rise of Vibes (00:00:00)
2. Launching Vibes (00:11:56)
3. CBD Regulations in the United States (00:17:06)
4. The Motivation and Purpose of Entrepreneurship (00:29:22)
108 episodes