S6 E2 | Monetizing Music Through Fail Proof Incentives w/Laura Jaramillo

Rehash: A Web3 Podcast

On this episode of Rehash, we speak with Laura Jaramillo, CEO and co-founder of SONA, about helping artists build a more sustainable revenue, designing fail proof protocol incentives, and using music to onboard the next billion users to crypto.

Like many of us, Laura’s journey into crypto was a winding one with many seemingly mismatched pieces that somehow all came together and are contributing to her work at SONA today. After turning down a deal from a major record label at age 16 to become the next Shakira, Laura decided to pursue furniture design at RISD (Rhode Island School of Design), which eventually led her into product and protocol design and designing what is now SONA, a platform to help musicians monetize their music in a different way.

We do a couple of deep dives in this episode - the first one on how to build a sustainable revenue for artists by implementing crypto and DeFi primitives into a music streaming service, and the second on how to design the most effective incentives for a protocol that’s resistant to spam bots and token miners.

We also talk about her new project, SONA, the super random way in which she met her co-founder, TOKiMONSTA, and Laura and Diana have a full circle moment when Diana realizes that a party she had attended almost a year ago during Art Basel was in fact a party put on by Laura and TOKiMONSTA to celebrate one year of their meeting and the birth of SONA.

If you’re a musician or creator or any kind, or if you have any interest in the creator economy from any angle, you’ll want to listen to this episode. To get exclusive access to check out SONA and sign up as an early user, fill out the typeform linked below.

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Diana: https://twitter.com/ddwchen

Laura: https://twitter.com/LauraTJD

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LINKS

• Get EXCLUSIVE early access to SONA
• TOKiMONSTA
• Friends With Benefits

TIMESTAMPS

0:00 Intro

3:05 Laura’s background

9:12 Rejecting a music label at age 16

14:44 History of music consumption

17:33 How monetization works on SONA

21:27 Why is SONA a protocol and not just an app?

23:33 How to design a generous protocol

29:09 Web2 vs web3 incentive design

32:13 Origin story of SONA

39:43 How Laura onboards friends to crypto

44:56 Follow Laura and SONA

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.