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Hannah Babineau: Data Appeal

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Manage episode 380017241 series 2628931
Content provided by Ed Freyfogle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Freyfogle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Joining Ed this week is Hannah Babineau from Data Appeal. Hannah explains how Data Appeal is processing and organising geospatial data for brands to use in marketing campaigns. Listen in as she explains the process of sorting through the vast amount of data and making it useful for clients such as Best Western and the Campari Group. Simplifying and democratising data is the mission, and there certainly is a lot to work. Hannah explains some use cases, how AI tech contributes, and how data literacy varies geographically. Tune in to learn which industries are at the forefront of utilising geographic data and who could benefit making better use of data.

Show notes on the Geomob website, where you can also learn more about Geomob events and sign up for our monthly newsletter.

  continue reading

201 episodes

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Hannah Babineau: Data Appeal

Geomob

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Manage episode 380017241 series 2628931
Content provided by Ed Freyfogle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Freyfogle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Joining Ed this week is Hannah Babineau from Data Appeal. Hannah explains how Data Appeal is processing and organising geospatial data for brands to use in marketing campaigns. Listen in as she explains the process of sorting through the vast amount of data and making it useful for clients such as Best Western and the Campari Group. Simplifying and democratising data is the mission, and there certainly is a lot to work. Hannah explains some use cases, how AI tech contributes, and how data literacy varies geographically. Tune in to learn which industries are at the forefront of utilising geographic data and who could benefit making better use of data.

Show notes on the Geomob website, where you can also learn more about Geomob events and sign up for our monthly newsletter.

  continue reading

201 episodes

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