David Barton, Founder of Gym U
Manage episode 380043014 series 2981471
Scott Kerr sits down with legendary New York City gym pioneer David Barton to talk about the launch is his new luxury gym, GYM U. Barton, who pioneered the gym-as-nightclub aesthetic, discusses how the industry has changed since he first opened his popular namesake gym in the early 1990s, why state-of-the-art technology is key to the member experience, the new paradigm in the post-pandemic gym business, strategies for membership retention, and the new on-premise culinary mushroom café. Plus: Why films by Stanley Kubrick, Fritz Lang, and Orson Welles were design inspirations for GYM U
Featuring: David Barton, Founder of Gym U (gymunyc.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
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Luxury entrepreneurs talk about competing with the Goliaths of the industry.
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21 episodes