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S03 E14 Jam City’s Rose Agozzino On Powerful Partnerships To Promote Cross-Generational, Ground-Shaking Play
Manage episode 380358802 series 2953271
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Few franchises can stand toe to toe with the IP power of Jurrasic Park. This year marked the 30th anniversary of the renowned first film and the 5th anniversary of Jurrasic World Live, a game with seismic numbers behind it. The geolocation game has racked up 33 million downloads and 2.3 billion play minutes, prevailing through the pandemic and fast-moving game market, proving studios can stand the test of time if they play their cards right. Here with the PG.biz team is Rose Agozzino, marketing wizard and Senior Product Marketing Manager at Jam City, to talk about the partnerships that make the Jurrasic player experience what it is today. Detailing LiveOps strategy and nostalgia-driven digital collectables, Rose reveals the strategy that keeps players coming back and inspires players across generations to dive into the daring world of Jurrasic Park.
CHAPTER TIMESTAMPS
00:00 - Intro
02:26 - Celebrating five years of Juarrasic World Live
04:53 - Mutually valuable partnerships
08:02 - This is the era of nostalgia
11:18 - Jurassic's "stickiest" event
13:43 - How to forge valuable partnerships
19:09 - It's all about open communication
23:13 - What's next for Jurassic LiveOps?
25:08 - Favourite game Q&A with Rose
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