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Mastering Branding for Marketing Success
Manage episode 380550142 series 3411003
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Welcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound impact on business success.
Join us for an enlightening discussion with our guest, Ling Koay, Chief Brand Officer at Oneflow. Ling will be your guide on a transformative journey, revealing how to leverage every branding endeavor and investment to elevate your company's position on the leadership ladder.
In this episode, Ling delves into the crucial subject of quantifying the effectiveness of leadership branding. You'll gain invaluable insights into assessing and measuring the tangible influence of your brand on business outcomes. Learn when and how to sharpen your focus on strengthening your leadership branding initiatives.
Our discussion will cover key facets, including:
- Defining the essence of a brand
- Understanding how a brand enhances the impact of marketing and other organizational efforts
- Recognizing that a brand is the sole asset we have control over
- Crafting a framework for defining brand success and subsequently measuring its impact
- Inspiring enthusiasm across your organization for your brand's journey.
Tune in to gain a fresh perspective on the power of branding and discover how it can propel your business to new heights.
Follow Ling Koay on LinkedIn: https://www.linkedin.com/in/lingkoay/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
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