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What can we learn from 24 trillion in-app ad bid requests?
Manage episode 380605654 series 3236021
Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads.
I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of:
- 24 trillion bid requests
- 630,000 apps
- 1.4 billion daily active users
- 10 billion machine learning decisions every day
I’m a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. So I did ... and now you can too!
134 episodes
Manage episode 380605654 series 3236021
Entertainment apps most often monetize via interstitials. Same with news and weather apps. For hypercasual games, it's much more about banners than rewarded ads.
I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of:
- 24 trillion bid requests
- 630,000 apps
- 1.4 billion daily active users
- 10 billion machine learning decisions every day
I’m a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. So I did ... and now you can too!
134 episodes
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