How to use data-informed marketing to build a profitable B2B audience

Cocktails & Content Creation

Episode 143: How to use data-informed marketing to build a profitable B2B audience

Welcome to episode 143 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to use data-informed marketing to build a profitable B2B audience with Janet Mesh of Aimtal.

In our one-hundred-and-forty-third episode you’ll learn:

• What data you should be gathering when it comes to your marketing strategy
• How often you should be measuring that data, as well as tools to help you gather it
• Why taking a targeted approach with your content can be more productive then posting it all over the internet

About our Guest:

Janet Mesh is the CEO and Co-Founder of Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in six time zones all over the world.

Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ Award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to Aimtal's success, and has led to over a million dollars in sales for their clients in the last year.

Thanks for Listening!

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Links & Resources:

• Aimtal
• @meshymind on Twitter (X)
• Aimtal on YouTube
• Janet Mesh on LinkedIn
• SparkToro
• Aimtal’s Marketing in a Minute

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast