Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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EP 348 | Marketing Matters with Danielle Furtado
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Manage episode 381513208 series 1408635
Content provided by Business of Design and Kimberley Seldon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Design and Kimberley Seldon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found. In this episode we learn: - narrow your position to target your ideal client - use bottom of the funnel key words to attract your ideal client - assess the traffic, once you add the key words - refine your marketing until you are getting the leads you want - have a clear call to action - pay attention to Google’s algorithm: technical, content, back links, local, and user experience Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast
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400 episodes
EP 348 | Marketing Matters with Danielle Furtado
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
MP3•Episode home
Manage episode 381513208 series 1408635
Content provided by Business of Design and Kimberley Seldon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Design and Kimberley Seldon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found. In this episode we learn: - narrow your position to target your ideal client - use bottom of the funnel key words to attract your ideal client - assess the traffic, once you add the key words - refine your marketing until you are getting the leads you want - have a clear call to action - pay attention to Google’s algorithm: technical, content, back links, local, and user experience Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast
…
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400 episodes
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