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Scaling Brands via Programmatic Influencer Marketing in Web3 with Pavel CEO koris.io #ep7 #marketing
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In the 7th episode of "Colors of Web3 & Entrepreneurship," we unravel the groundbreaking innovations in influencer marketing with Koris.io, a cutting-edge programmatic influencer marketing platform. Discover how Koris.io enables brands to scale their creator marketing by dynamically rewarding nano and micro influencers with payment streams, addressing challenges of automation, scalability, and cost-effectiveness. Join us as we delve into the future of influencer marketing, exploring engaging campaigns, substantial cost savings, and simplified automation that are transforming the industry landscape.
⌛ Timestamps
00:00 Episode trailer
00:30 Podcast introduction and guest introduction
02:27 Pavel's background and how he got started in Web3
05:48 What Web3 was like back in 2017
12:03 What Pavel do for fun outside of work (this may surprise you!)
16:11 Definition of zero knowledge (zk) and how it can be applied
20:40 Detailed introduction of koris.io
23:21 Meaning behind "koris"
25:35 Walkthrough of main app of koris through some live marketing campaigns and examples
39:01 How smart contract plays a role in the platform
43:17 How brands can specify their requirements in the platform
45:49 How the backend of the platform works to execute transaction
49:45 Pavel's definition of nano and micro influencers
51:35 His plan to incorporate zk into the app in the future
54:51 His startup's traction and numbers
57:19 Fundraising that the company has received
59:18 Business models of koris.io
1:04:31 Challenges facing koris.io
1:09:00 Which side of the platform is more important
1:12:20 How Pavel thinks influencer marketing will evolve in a few years
1:16:32 What Pavel thinks will happen to Web3 in a few years
1:20:52 Show's signature question to onboard 1 billion people into Web3
1:24:52 Advice for people trying to build their Web3 companies
1:29:19 Where people can follow him
1:30:40 Pavel's impression about the recording
1:31:10 Outro
Follow Pavel on his social media:
Pavel's Twitter/X: https://twitter.com/pavel_sinel
Pavel's LinkedIn: https://www.linkedin.com/in/pavel-sinel/
His company website: https://koris.io/
My social media if you guys want to follow me:
Twitter/X: https://www.twitter.com/LamWeb3
LinkedIn: https://www.linkedin.com/in/lamweb3/
Website: https://lamtrinh.xyz
If you enjoy this episode, please subscribe to stay updated on our upcoming episodes with industry experts and innovators in the Web3 and Entrepreneurship spaces. Thank you for listening!
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