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S2E6: Jake Sorofman // The Steel Thread of CX
Manage episode 381851731 series 2694928
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This week, Andi and Jon speak with Jake Sorofman about how customer experience aligns throughout the entire company - from employee experience to sales through delivery.
Jake Sorofman is Chief Marketing Officer of Visier. Previously, Jake was president of MetaCX, an early stage SaaS company transforming CRM and customer success with a platform for defining and measuring value in stakeholder relationships; CMO of Pendo, the leading product analytics and digital adoption platform; and chief of research at Gartner, where he advised and published on CMO and customer experience topics. His writing has appeared in dozens of publications, including Forbes, Inc., and Harvard Business Review. He holds a BA in English and Political Science from University of New Hampshire, an MBA from Bentley, an MA in Liberal Studies from University of North Carolina Asheville, and a USCG 50 Ton Master Captain’s License.
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