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011: When words unite, with Sarah Sproule
Manage episode 381899673 series 3294647
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What if you could save time and energy while making marketing easier and more powerful?
In this episode you’ll learn how one business owner in Ireland learned to do just that.
Sarah Sproule helps caring adults talk to the kid(s) in their care about sensitive subjects like puberty, bodies, consent and more. It can be touchy stuff, and it’s critical for Sarah to get her words right.
In this episode Sarah shares how her brand’s voice helped her jump off the content creation treadmill and reach almost zen-like levels of marketing consistency and effectiveness.
Sarah’s reassuring voice and clear message mean she’s frequently invited to contribute to national media outlets like Channel 4 in the UK, RTE in and The Independent newspaper in Ireland.
But Sarah didn’t start out so confident or clear. As a neurodivergent business owner with ADHD and autism, marketing felt very hard. She was frustrated, exhausted, overwhelmed and tired of creating content for social media but not seeing the results she wanted. That’s all changed now!
In this conversation you’ll learn how Sarah:
- mindfully crafted a kind, gentle and judgement-free voice for her brand that helps her audience and clients feel safe and reassured;
- saves time, energy and irritation thanks to her Brand Voice & Messaging Guide;
- integrated her brand’s voice into her body and speech, so it now flows effortlessly;
- is gracefully navigating a big pivot in her business thanks to her brand voice, and finding new levels of ease and success as a result; and
- takes gentle care of herself and her clients with her words.
If ever there was a place where it’s important to carefully choose words, Sarah’s work is it. She uses those words beautifully on her podcast, which I highly recommend.
It’s called Sitting in a Car, and Sarah created it for adults who want to learn easier and more effective ways to talk to the young people in their care about sensitive topics like puberty, bodies, consent and sex.
If you’d like to find out more about Sarah’s work, invite her onto your podcast or to speak to your local school, click here. You can also connect with her on Instagram here.
Want some of the marketing ease that Sarah talks about? Curious about how to craft your unique brand voice? Get in touch via email anne@annedferguson.com, on Instagram https://www.instagram.com/iamannedferguson/, or on LinkedIN here https://www.linkedin.com/in/annedferguson/.
I’d love to talk to you about your brand and how to help it grow, with ease
The BrandUp Podcast is produced by Decibelle Creative
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