))
Brand Titans - The Original Mad Men Of Marketing From Madison
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on May 25, 2024 06:09 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 382012354 series 3492322
Content provided by Shaan Rais. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shaan Rais or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brand building is not just being clear on what vision and value you want your business to have. You must also set it up in a way so that it could garner your intended response from your target market. In this episode, Shaan Rais sits down with Bill Schley, one of the phenomenal leaders of the branding industry. Bill talks about the most important brand building lessons he learned from the original “Mad Men” of Madison Avenue. He shares the power of using micro scripts in empowering brand messaging and the story of selling their company for $150 million. Bill also discusses the unique selling proposition and the five components of the dominant selling idea.
Love the show? Subscribe, rate, review, and share! https://shaanrais.com/
7 episodes
Share
