Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Sharing that viral post on social media is all fun and games until the lawyers start calling!

While you’re trying to keep the social part of social media alive by sharing the latest meme or remixing someone else’s content, as a business, you can’t ignore the potential risk of using someone’s content without their permission.

But when is the time right? When is it safe? Should you stick to original content only?

That’s what we’re exploring in today’s episode with Autumn Witt Boyd, who runs a law firm for coaches and online educators.

Autumn is giving us a lawyer's perspective on the complexities surrounding viral videos, memes, and remix culture and how businesses can begin to think differently before reposting without permission.

Learn the importance of understanding your rights and responsibilities when using viral videos and memes, and if you've ever wondered about the ins and outs of copyright law as a creator and business owner, we've got you covered in today’s episode.

In this episode of the podcast, we talk about:

• How Facebook Groups launched Autumn’s business
• Why we don’t see lawsuits over memes and remix culture
• A simple DM strategy to avoid copyright infringement
• Showing the original creator some love in the reposts
• The future of protecting your online content
• Why certain niches need to be careful in the comments
• The flexibility of keeping marketing in-house

And so much more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Autumn Witt Boyd brings over 18 years of legal experience to the million dollar coaches and online educators she serves today. Together with her team at The AWB Firm, Autumn works side-by-side with some of the top names in the online industry to protect and grow their courses, memberships, masterminds, digital products, and more. Her firm offers full-service legal support to mission-driven online businesses.

Autumn loves helping coaches and online business owners grow their team legally, lock down their brand with trademarks, and protect their content with copyrights. She writes and negotiates airtight contracts in plain English, and problem-solves to resolve disputes without going to court. But most of all Autumn and her team are trusted advisors whom entrepreneurs can rely on for practical advice when they need it.

Autumn lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

Website: https://awbfirm.com/ Instagram: https://www.instagram.com/awbfirm/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/278