))
Do You Have Information Rot?
Manage episode 382745738 series 3193610
Content provided by Andrea Belk Olson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrea Belk Olson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every organization we've worked with has reams of consumer feedback. Often it is utilized to make critical decisions. Sometimes, it's not. Sometimes, the feedback itself becomes the exercise, where study after study is created multiple times a year, and the insights are simply shared across the organization - nothing more. While customer insight collection is one thing, how companies analyze it is another. Even though we do relentless collection, leaders overlook the fact that consumer stories and insights are subject to decay.
150 episodes
Share
