Turning Conversations Into Customers – In Just 7 Minutes with Tom Martin

Marketing The Invisible

Why you’ve got to check out today’s episode:

• Discover what is the promising “painless prospecting” and how you can practice it in your business
• Learn how you can turn conversations into customers by disregarding the “numbers” mentality
• Understand how you can become the sales prey and let your prospects come to you instead

Resources/Links:

• Want to learn a more effective way to prospect clients? Click here: https://www.conversedigital.com/

Summary:

Are you tired of selling and selling but nothing seems to be working?

Selling isn’t to be scary and tiring, especially in a digitally-centric world. Establishing relationships and connecting with your audience is a crucial step in increasing your sales. Introduce yourself, get connected, and feed them the information they might need.

Tom Martin, the author of The Invisible Sale, is a no-nonsense, straight-talking 30-year vet of the sales and marketing business who favors stiff drinks, good debates, and helping people and organizations turn conversations into customers.

Take a break and listen to Tom’s amazing insights on how you can skip the sales stress and turn your simple conversations into some promising sales!

Check out these episode highlights:

• 02:01 - Tom’s ideal client: We have two. The first is agencies that lack efficient, effective, or ongoing business development programs in place, and we help them create those.

• 02:57 - The problem he helps solve: It really comes to the two places. In the agency world, it tends to be the problem we solve is that agencies often are owned by people who don't think they're very good at selling, don't know how to sell, and maybe dislike it because it makes them feel like a used car salesman.

• 05:24 - Clients’ common mistakes before consulting Tom: If it's in the agency world, they'll hire a rainmaker, a salesperson for the agency, and that usually, more often than not, completely backfires.

• 07:29 - Tom’s Valuable Free Action (VFA): A top tip is to pick five people you want to work with, spend some time and research, and learn everything. You stalk them and learn everything you can about them.

• 08:14 - Tom’s Valuable Free Resource (VFR): Want to learn a more effective way to prospect clients? Click here: https://www.conversedigital.com/

• 08:58 - Q: How do you stay cool when you're in 100 and some degree weather, nonstop, all day, every day? A: You jump in your pool. You buy lots of ice and throw it in the pool because even the darn cool water's hot!

Tweetable Takeaways from this Episode:

“Continue building a relationship. Eventually, you'll find an opportunity to start selling. And when you do, you'll find a much better success rate.” -Tom Martin