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Nordic Waffles: From Fair to Food Hall to Freezers Across the U.S. with Founder Stine Aasland and CEO Jeremy Ely
Manage episode 383318254 series 3335208
Stine Aasland’s dream of creating a Nordic Waffle Wafflelution has come true, and that means we get to delight in sweet and savory, handheld, heart-shaped waffles all day long.
Stine, known as Norway’s Waffle Queen, came to America in 2015 with two suitcases, a waffle recipe, and a dream. On today’s show, Stine and Nordic Waffle’s CEO, Jeremy Ely, talk about everything from selling cozy, soft and thin waffles at Valleyfair to the Minnesota State Fair, to what happened when a pandemic shut down their main revenue stream, her advice to people with a business dream, and why they like to partner with companies close to home.
Stine, Jeremy and I talk about what we add to our Nordic Waffles to make them extra special.
And then Stine unexpectedly advises us on the only one ingredient she says is not very good on a Nordic waffle. And if you want to make the Scandi snack at home, Stine shares her basic Norwegian waffle recipe, which includes her two most special ingredients—cardamom and love. Get the recipes and photos on randomsweets.com.
Web: nordicwaffles.com
Where to Buy: https://www.nordicwaffles.com/locations
Email: hello@nordicwaffles.com
Instagram: @nordicwaffles
Facebook: Nordic Waffles
TikTok: nordicwaffles
#wafflelution
#ourSweetMidwestLife
Website: randomsweets.com
Instagram: @potatoesandmittens
Instagram: @randomsweets
Facebook: Random Sweets
Email: staci@randomsweets.com
Also mentioned:
Gjetost (brown cheese)
Potluck at Rosedale Mall
--- Support this podcast: https://podcasters.spotify.com/pod/show/potatoesandmittens/support
58 episodes
Manage episode 383318254 series 3335208
Stine Aasland’s dream of creating a Nordic Waffle Wafflelution has come true, and that means we get to delight in sweet and savory, handheld, heart-shaped waffles all day long.
Stine, known as Norway’s Waffle Queen, came to America in 2015 with two suitcases, a waffle recipe, and a dream. On today’s show, Stine and Nordic Waffle’s CEO, Jeremy Ely, talk about everything from selling cozy, soft and thin waffles at Valleyfair to the Minnesota State Fair, to what happened when a pandemic shut down their main revenue stream, her advice to people with a business dream, and why they like to partner with companies close to home.
Stine, Jeremy and I talk about what we add to our Nordic Waffles to make them extra special.
And then Stine unexpectedly advises us on the only one ingredient she says is not very good on a Nordic waffle. And if you want to make the Scandi snack at home, Stine shares her basic Norwegian waffle recipe, which includes her two most special ingredients—cardamom and love. Get the recipes and photos on randomsweets.com.
Web: nordicwaffles.com
Where to Buy: https://www.nordicwaffles.com/locations
Email: hello@nordicwaffles.com
Instagram: @nordicwaffles
Facebook: Nordic Waffles
TikTok: nordicwaffles
#wafflelution
#ourSweetMidwestLife
Website: randomsweets.com
Instagram: @potatoesandmittens
Instagram: @randomsweets
Facebook: Random Sweets
Email: staci@randomsweets.com
Also mentioned:
Gjetost (brown cheese)
Potluck at Rosedale Mall
--- Support this podcast: https://podcasters.spotify.com/pod/show/potatoesandmittens/support
58 episodes
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