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16. How to Run a Successful Holiday Sale (BFCM)
Manage episode 383479966 series 3264255
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There are infinite ways to create holiday and Black Friday Cyber Monday sales. In this episode Russell shares everything he's learned from a decade of running BFCM sales.
Top points include breaking the sales period into 3, leading with your biggest offer, how many times you should be emailing on specific days during the holiday sale rush, and so much more!
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