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The Fresh Market’s Kevin Miller On What’s Next With Livestreaming
Manage episode 383954512 series 3312337
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While livestreaming and video shopping hasn’t taken off in the U.S. quite as quickly as other regions, it is a growing commerce channel for many retailers. For The Fresh Market, it’s one that they stumbled upon as part of their goal to jumpstart e-commerce sales after the pandemic's digital growth spurt. We’re talking with Kevin Miller, CMO of The Fresh Market, about why it works for them, the benefits they’re receiving, and where they see the future in retail.
Listen to learn:
•How The Fresh Market is leveraging video shopping and livestreaming
•When they first discovered this winning recipe
•The gains they’re experiencing
•Where they see the future of shoppable media
•How they’re measuring success
•How they’re using AI to engage with consumers
•How they’re tying this back into their stores
•The role of consumer and manufacturer education in livestreaming
•What’s next for The Fresh Market
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