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Medical-focused branding vs. retail-oriented branding

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Manage episode 384287504 series 3035057
Content provided by Cannabis Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cannabis Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jesse Channon, Chief Commercial Officer of The Cannabist Company, discusses the recent rebranding of the company and its plans for national growth. The company, formerly known as Columbia Care, has changed its name to Cannabist to better reflect its focus on the cannabis industry. Channon explains that the rebranding represents a shift from a medical-focused brand to a more retail-oriented brand that serves a diverse consumer base. The company plans to consolidate its retail brands under the Cannabist banner and provide a consistent and innovative retail experience for customers.

Channon also discusses the challenges and opportunities in the cannabis industry, including the need for product consistency and the potential impact of federal legalization.


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

377 episodes

Artwork
iconShare
 
Manage episode 384287504 series 3035057
Content provided by Cannabis Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cannabis Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jesse Channon, Chief Commercial Officer of The Cannabist Company, discusses the recent rebranding of the company and its plans for national growth. The company, formerly known as Columbia Care, has changed its name to Cannabist to better reflect its focus on the cannabis industry. Channon explains that the rebranding represents a shift from a medical-focused brand to a more retail-oriented brand that serves a diverse consumer base. The company plans to consolidate its retail brands under the Cannabist banner and provide a consistent and innovative retail experience for customers.

Channon also discusses the challenges and opportunities in the cannabis industry, including the need for product consistency and the potential impact of federal legalization.


Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

377 episodes

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