Rating Your Database with Keri Shull and Brady Gillerlain

The HyperFast Agent Podcast

In this episode of the Hyper Fast Agent Podcast hosted by Keri Shull, the focus is on leveraging technology to enhance real estate business performance. The guest, Brady Gillerlain from Maverick, presents an analysis of Keri's team's CRM data, highlighting areas for improvement in lead conversion rates. The assessment reveals that Keri's team, while performing well, has significant potential for improvement, particularly in areas like script training, call attempts, and CRM data management. The team's productivity score is just below the top tier, indicating a massive opportunity for growth.

Brady's analysis covers various aspects such as outreach and appointment performance, text response rates, and appointment outcomes. He identifies specific areas where Keri's team could improve, like increasing call attempts and refining text messaging strategies. The podcast also features discussions on the effectiveness of different agents on the team, comparing their performance in various metrics.

The conversation underscores the importance of CRM hygiene and the need for consistent data entry to ensure accurate performance tracking. By the end of the podcast, Keri acknowledges the value of vulnerability and continuous improvement, even for experienced agents and teams, and encourages listeners to leverage such technologies for business enhancement.

Welcome to the HyperFast Agent Podcast with Billion Dollar Real Estate Agents Dan Lesniak and Keri Shull, who are top sponsors at eXp Realty. Ready to become an eXp Realty agent with Keri and Dan? Go to https://whylibertas.com/dan or text Dan directly at 703-638-4393.

To learn more about Maverick and get a free report on your database health go to https://www.maverickre.com

Join Keri and Brady as they discuss…

- The use of advanced technologies in the real estate industry, specifically how these can be utilized to enhance business performance and lead conversion rates.

- The Maverick analysis of Keri Shull's team's CRM data. This analysis highlights key areas for improvement and opportunities to optimize lead handling and conversion processes.

- Insights into the team's productivity, including their overall productivity score and areas where they closely approach the top percentile.

- How data-driven decision making can lead to tangible improvements in a real estate business.

QUOTES TO SHARE

1. **Keri Shull**: "That's a massive opportunity, massive opportunity, because I wouldn't be comfortable just being in the green. I personally believe that my team is capable of being in the 90 95/100 percentile, right? So I'm very committed to what you have to tell me."

2. **Brady Gillerlain**: "So you can find those opportunities within that goldmine of your CRM data and take action."

3. **Keri Shull**: "This is absolutely so cool. So thank you for doing this. I hope you guys got something out of this because I think it's important to be vulnerable. I coach agents, I coach my team, and there's still tons of opportunity for improvement."

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