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Episode 31 - 7 Tips for Writing Compelling Product Descriptions that Sell
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Welcome to the Business for Makers Podcast. Brought to you by George Supply Company.
Each week, we explore topics you need to know to grow your maker hobby into a maker business and brand.
You can find George Supply Company merchandise here
In this episode,
In this episode of the BUSINESS FOR MAKERS Podcast, I give 7 tips for writing compelling product descriptions that sell.
Be it a charcuterie board, a live edge table or a custom sign, the logic is the same.
Pulling together the information your customer needs to convince them to buy your products is the job of your product description. A well-written product description highlights the key features and benefits of the product. It answers the customers’ objections in advance and helps the customer understand the value of the product and make an informed purchasing decision.
So make sure you give your product descriptions the attention they need. Here are 7 tips for writing effective descriptions of your products.
For much more information on this subject, as well as all topics related to marketing to shoppers who are browsing your website, I suggest you take a look at our course
CONVERTING SHOPPERS INTO BUYERS: Succeeding at In-Purchase Branding
You’ll find all the details at GeorgeSupplyCo.com. And for podcast listeners, I have an early Black Friday sale. Use the coupon code PODCAST50, to save 50%, and get any course for only $25, regular $49. This will be just for a limited time only.
Listen at GeorgeSupplyCo.com, or your favorite podcast app.
Subscribe to our podcast to get regular insights and tips for building your maker business. And you can get more information about building your brand, selling branded merchandise, and maintaining your business operations all at georgesupplyco.com
Special thanks to Brian Chervitz M.S., and Katie of @CarpenterKatieCo on Instagram
Theme music Relax and Fade by Mr Smith
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