[REWIND] #21: Tom Lix (Cleveland Whiskey)

Lay of The Land

Our conversation this week is with Tom Lix — founder & CEO of Cleveland Whiskey — on pushing the boundaries of convention while building on tradition to artfully blend science with craft to create unique award-winning Whiskey.

Tom is a serial entrepreneur — prior to founding Cleveland Whiskey, he founded Public Interactive which he sold to National Public Radio, he served as President/COO of Yankelovich Partners, and as you'll hear later, Tom has always been a tinkerer through and through.

Lix spent some formative years in the US Navy where in addition to some early bootleg distilling; he was cross-trained in nuclear physics and thermodynamics along with seawater/freshwater distillation. A college dropout who hitchhiked across the country fought forest fires in Alaska at the age of 17, and founded the first University-sponsored Motorcycle Club in America. He later earned his Doctorate in Business from Boston University.

Originally published as episode #21 back in April of 2021, this conversation with Tom Lix is one of my personal favorites! Tom is a deep eloquent orator, with an eclectic entrepreneurial background, and is one of the best and most engaging storytellers I know, making for one of the most entertaining conversations so far! Cleveland Whiskey continues to push the boundaries of Whiskey’s conventions as they’ve racked up award after award since our original recording and break ground on their new distillery and restaurant planned at the Flats South Bank in the Malcom Building, home to the Consolidated Fruit Auction company more than 100 years ago. Tune in for a spirited conversation!

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Connect with Tom Lix — https://www.linkedin.com/in/tomlix

Learn more about Cleveland Whiskey — https://clevelandwhiskey.com/
Follow Cleveland Whiskey on Twitter — https://twitter.com/clevewhiskey
Follow Cleveland Whiskey on Instagram — https://www.instagram.com/clevelandwhiskey/

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For more episodes of Lay of The Land, visit https://www.layoftheland.fm/

Past guests include Cleveland Mayor Justin Bibb, Steve Potash (OverDrive), Ed Largest (Westfield), Ray Leach (JumpStart), Lila Mills (Signal Cleveland), Pat Conway (Great Lakes Brewing), and many more.

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