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Customers are your pipeline | E35 with Alice Edwards + Klenda Martinez-Gasbarro
Manage episode 385356966 series 3517689
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Alice Edwards, Director of Customer Success and Klenda Martinez-Gasbarro,
Customer Marketing Manager joins Emma and Ruta for an episode to talk everything customers! They discuss why companies are so reluctant to invest in customer marketing, even though its proven to be a great source of revenue, why customer marketing goes wrong and why there's fear and tension between Customer Success and Marketing (of any sort).
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