Navigating the Digital Marketing Landscape: Insights from Sandra Stepan - Episode #11

Curious Expression

Discover the digital marketing expertise of Sandra Stepan, Creative Director of SnapAdvantage. With a track record of building and scaling seven-figure e-commerce brands, Sandra shares insights on navigating the dynamic digital landscape. Co-founder of SnapAdvantage, she assists e-commerce and online service brands worldwide in leveraging digital assets for growth. Tune in to learn about effective strategies in social media, influencer marketing, content creation, and more, as Sandra brings her wealth of experience to help businesses thrive in the digital realm.
Connect with Sandra Stepan:
Website: https://snapadvantage.com/
LinkedIn: https://www.linkedin.com/in/sandraste...
Twitter: https://twitter.com/sandrastepan
Instagram: https://www.instagram.com/sandrastepan/
Connect with Curious Expression:
Website: https://www.curiousexpression.com/
YouTube: https://www.youtube.com/channel/UCtX4eEB-tDZXJSMI_UX4oYA
Instagram: https://www.instagram.com/curiousexpression
Twitter: https://twitter.com/curiousexpressn
TikTok: https://www.tiktok.com/@curiousexpression
Facebook: https://www.facebook.com/curiousexpression
RSS: https://feeds.buzzsprout.com/2249595.rss
Apple Podcasts: https://podcasts.apple.com/us/podcast/curious-expression/id1708236788
Spotify: https://open.spotify.com/show/02T3T49eCRVV3bac4f9sQd
Key Moments:
(00:17) - SnapAdvantage
(10:27) - Impact
(11:48) - High-Performance
(16:33) - Scaling
(21:20) - Influencers
(26:44) - Local vs distant clients
(30:09) - Stepping over dollars
(36:01) - Top 2 marketing strategies
(39:25) - Email marketing
(42:37) - Show, don’t tell
(47:31) - Utilizing the 80/20 rule
(55:08) - Lessons from failures
(01:01:01) - Teaching hunger
(01:03:20) - High-performance teams
(01:07:24) - On the horizon
(01:09:57) - Advice
(01:12:04) - Connect