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Content provided by RG Marketing Ltd. All rights reserved. and Steve Reece. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RG Marketing Ltd. All rights reserved. and Steve Reece or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)

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Manage episode 386539941 series 2319930
Content provided by RG Marketing Ltd. All rights reserved. and Steve Reece. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RG Marketing Ltd. All rights reserved. and Steve Reece or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company.

For more analysis & insights into the global Toy market, check out our Linked In newsletter which has 5000+ subscribers (including readers from all major Toy companies):

https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441/

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 386539941 series 2319930
Content provided by RG Marketing Ltd. All rights reserved. and Steve Reece. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RG Marketing Ltd. All rights reserved. and Steve Reece or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company.

For more analysis & insights into the global Toy market, check out our Linked In newsletter which has 5000+ subscribers (including readers from all major Toy companies):

https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441/

  continue reading

100 episodes

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