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The Winning Formula: Creativity, Data, and Purpose at Coca-Cola
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Generative AI is reshaping brand marketing, with its impact on the fusion of creativity, analytics, and purpose—the "growth triple play"—taking center stage. McKinsey reports that brands successfully combining these elements typically achieve more than double the growth of their industry peers. So, how do triple-play brands like Coca-Cola use AI to sustain their leading global position? Abbas Arslan has the insights.
Episode Highlights:
- [07:29] The Power of Localization and Global Branding
- [10:04] The Fragmentation of Audiences and the Challenge of Data
- [18:44] The Convergence of Data and Creativity
- [20:48] The Future of Marketing: Man vs Machine
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