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Kids Media Club - Special Guest, Mikkel Lee, LEGO

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Manage episode 387787492 series 3383348
Content provided by Jo Redfern, Andrew Williams, & Emily Horgan, Jo Redfern, Andrew Williams, and Emily Horgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jo Redfern, Andrew Williams, & Emily Horgan, Jo Redfern, Andrew Williams, and Emily Horgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Kids Media Club Podcast, hosts Andy and Emily sit down with Mikkel Lee, Story and Innovation Lead at Lego, to explore the fascinating world of Lego story development. Mikkel shares insights on how Lego use play patterns and play types to direct story development across all their products, from in-store displays to augmented reality experiences and even down to their instruction manuals. For his team at Lego it is all about how to make the Lego user an active participant in the story. Mikkel gives listeners an exclusive glimpse into their creative process and explains how they ensure that every touchpoint tells a cohesive and engaging story.

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 387787492 series 3383348
Content provided by Jo Redfern, Andrew Williams, & Emily Horgan, Jo Redfern, Andrew Williams, and Emily Horgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jo Redfern, Andrew Williams, & Emily Horgan, Jo Redfern, Andrew Williams, and Emily Horgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Kids Media Club Podcast, hosts Andy and Emily sit down with Mikkel Lee, Story and Innovation Lead at Lego, to explore the fascinating world of Lego story development. Mikkel shares insights on how Lego use play patterns and play types to direct story development across all their products, from in-store displays to augmented reality experiences and even down to their instruction manuals. For his team at Lego it is all about how to make the Lego user an active participant in the story. Mikkel gives listeners an exclusive glimpse into their creative process and explains how they ensure that every touchpoint tells a cohesive and engaging story.

  continue reading

71 episodes

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