BONUS: End Your Year Strong with Email with Jess Campbell
Manage episode 388134874 series 3084084
Are visions of year-end dollar signs turning into lumps of coal? šø Weāll help you turn your fundraising frown upside down with an email marketing strategy that converts before 2023 comes to a close! Hereās how to salvage your campaign in the final weeks of 2023.
Email marketing whiz Jess Campbell of Out in the Boons returns to share late-game fundraising tactics. The season isnāt over even if Giving Tuesday bombed - thereās still lots of money left to raise before January 1st!
We dive into setting achievable goals, writing compelling subject lines, using emoji and personalization to boost engagement, following up with lapsed donors, and more. Jess also explains why you should add text messaging to your outreach mix.
The bottom line? Keep emailing consistently through December. Using a strategic cadence of valuable content leading to clear calls-to-action is key to converting supporters into philanthropists. And never miss a chance to steward and recognize donor generosity!
If youāre feeling frantic about finishing your campaign strong, donāt miss Jessās affordable new monthly fundraising email template membership. Itās packed with plug-and-play solutions to save you time while growing donations.
Ready for an email makeover to raise year-end revenue? Take notes - Jess is bringing the expertise!
Important Links:
The Fundraising Template Shop - https://www.thefundraisingtemplateshop.com/membership
LinkedIn - https://www.linkedin.com/in/jess-campbell-outintheboons/
āThe Nonprofit Email Reportā- https://www2.neonone.com/l/679793/2023-08-08/277h7w/679793/1691513830BLlHeTzH/Influencer___GT_EOY_Email_Report.pdf
307 episodes