S07 Brand Masters EP 20: Blueprints of Brilliance: Revolutionizing Business with the Power Trio of PR, Branding, and Marketing with Karla Jo Helms of JOTO PR

Follow The Brand Podcast with Host Grant McGaugh

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Let's light the fuse and ignite the conversation with Karla Jo, a maverick in the world of public relations and the dynamo behind Joto PR. Get ready to challenge what you know about PR, branding, and marketing as Karla demystifies the differences between these business-critical sectors. We uncover how PR's superpower lies in its ability to mold public perception, build trust, and facilitate business success. Whether you're a startup or a multinational, there is immense potential in sculpting public opinion to your brand's advantage.
Hold onto your seats as we turn the spotlight on Stu Showerman, founder of NoB4, as KJ shares her innovative approach to PR and marketing. KJ narrates how data-driven market research, mathematics, and a deep understanding of a client's vision can guide a brand's image and steer public sentiments. Get your notepads ready as Karla Jo recollects a success story of NoB4 turning the tide in cybersecurity training's narrative and its ripple effect on a company's market value.
Last, but not least, we'll navigate the intricate webs of relationships in the media and branding industries. The importance of a robust brand, a toolbox of communication strategies and the art of relationship-building are all part of the roadmap to success in today's fast-paced media landscape. We also chat about podcasting, a rising star in the communication hall of fame, and its evolution during the pandemic. Take advantage of our outgoing chat with Karla Jo Helms as we delve into brand development and the art of communication and their collective impact on business success. So, lace up, tune in, and join us on this exhilarating journey of corporate storytelling at 5 STAR BDM.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Chapters

1. Understanding PR, Marketing, Branding, and Sales (00:00:00)

2. Anti-Pr and Market Research Power (00:13:38)

3. PR and Relationship Building Power (00:20:50)

4. Relationships in Media and Branding (00:27:51)

5. Carla Joe Hounds Wrap-Up and Farewell (00:42:25)