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How to Run an Effective LinkedIn Ads Campaign

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Manage episode 388945070 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jonathan Bland, Co-Founder of OmniLab Consulting. Jason Steele, Co-Founder of OmniLab consulting. These two speakers from the Demand Gen Summit will discuss how to utilize LinkedIn to create more revenue. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

00:40 - Introducing different marketing philosophies.

4:38 - What are the differences between direct responses vs. brand awareness campaigns?

5:22 - Have consistency in naming and tracking structures.

5:48 - Overview on tracking mechanisms and data normalization.

18:41 - How to manage campaign planning and audience expectations.

19:08 - Clarity over cleverness in messaging.

22:02 - How do you organize your content and create focus areas?

23:55 - Connect headlines with content.

24:41 - High-level pointers for marketing.

27:01 - How to create content for audiences to understand.

27:50 - Closing Remarks.

  continue reading

161 episodes

Artwork
iconShare
 
Manage episode 388945070 series 3234523
Content provided by Chatfunnels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chatfunnels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jonathan Bland, Co-Founder of OmniLab Consulting. Jason Steele, Co-Founder of OmniLab consulting. These two speakers from the Demand Gen Summit will discuss how to utilize LinkedIn to create more revenue. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

00:40 - Introducing different marketing philosophies.

4:38 - What are the differences between direct responses vs. brand awareness campaigns?

5:22 - Have consistency in naming and tracking structures.

5:48 - Overview on tracking mechanisms and data normalization.

18:41 - How to manage campaign planning and audience expectations.

19:08 - Clarity over cleverness in messaging.

22:02 - How do you organize your content and create focus areas?

23:55 - Connect headlines with content.

24:41 - High-level pointers for marketing.

27:01 - How to create content for audiences to understand.

27:50 - Closing Remarks.

  continue reading

161 episodes

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