048: The Profound Pursuit of Problem-Solving with Pinny Gniwisch

The Digital Marketing Mentor

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In today’s episode, hear Pinny's extraordinary journey from Montreal to Harvard, shaped by mentorship, global ventures, and entrepreneurship. Discover the transformative power of an unconventional Rabbi, lessons from a father who survived the Holocaust, and the innovative era of early digital marketing with Ice.com. Join us for a conversation on life's variety of experiences, business adventures, and the joy of being a "Zadie."
Episode Highlights

• With an education that spans Montreal, Los Angeles, London, and New York, two master's degrees, and a current Harvard degree program, Pinny has a unique upbringing and education. Guided by a Rabbi who taught him to go against the grain, he started his career in digital marketing with confidence and creativity that took him very far.
• Pinny views mentors as guides, not answer-providers. His Harvard-assigned coach trades coaching for Chassidus study with Pinny. Pinny, as his mentors have for him, now emphasizes clarity without ego and letting others do the important work of arriving at their own solutions.
• Pinny's venture, Ice.com, was a trailblazer in the early anarchic days of digital marketing. Starting in 1999, he navigated challenges, including high website setup costs, utilizing PPC ads, and employing customer-focused rebranding strategies.
• Diagnosed with ADHD as an adult, Pinny embraced it as a revelation. Armed with newfound understanding, he strategically surrounds himself with finishers, leveraging his creativity while learning to navigate and thrive with ADHD in both personal and professional endeavors.

Episode Links:

• Pinny's LinkedIn
• Delmar Jewelers

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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
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Chapters

1. 048: The Profound Pursuit of Problem-Solving with Pinny Gniwisch (00:00:00)

2. Exploring Mentorship and Marketing (00:00:05)

3. Passover Memories, Family, and Mentoring (00:09:35)

4. Third World Travel and Global Communication (00:19:47)

5. Selecting Platform and Content for Audiences (00:26:54)

6. Marketer With ADHD Diagnosis (00:33:35)