Rank Higher Using Entities & Schema with Simon Cornelius: SEO Vault episode 218
Manage episode 389331942 series 3470106
Highlights From The Episode:
- In this episode, we're joined by the brilliant Simon Cornelius, who unravels the first key highlight – the power of entities and schema. Simon takes us on a journey, revealing how these tools can become your SEO secret sauce, helping Google truly understand the essence of your website.
- Dive deep with hosts Mark and Mike as they showcase the seamless integration of a cutting-edge dashboard with Google Analytics and Search Console.
- The adventure continues as Simon guides us through connecting entities in Google's vast Knowledge Graph. Pro tips on reinforcing relationships between entities ensure you're armed with the knowledge to dominate the SEO landscape.
SEO Discussion with Mark & Simon:
0:00 Introduction
01:44 Integration of our new dashboard w/ Google Analytics & Google Search Console
07:45 Entities and schema
12:39 Simplifying concepts to rank higher
23:27 Connecting Entities in Google's Knowledge Graph
29:09 How to connect entities in the Knowledge Graph with schema.zone
40:29 Reinforce the relationship of entities in the knowledge graph
57:50 Where to find Simon
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