))
Practical application of AI in Pharma marketing
Manage episode 389652564 series 3538068
Content provided by PM Society. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PM Society or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Demystifying the early use of AI in Pharma marketing. It is a rapidly evolving field that we are just starting to explore in pharma marketing.
The panel for this podcast, Chris Finch, Lucy George and Jessica Ingram, along with hosts Michael Orriss and Claudia Coelho, discussed the differences between generative and predictive AI before sharing experiences of its use so far. Discussions around the intersection of AI with human intelligence, the potential for efficiencies and greater quality of output. The opportunity to select personalised content and the use of personas was also mentioned. Challenges being experienced were highlighted including the ethical and compliance questions that are being asked. Finally, we peered into the future to what AI may be able to provide Pharma marketing once we learn more about how it can add value.
7 episodes
Share
