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Beyond Favors: Tactics for Customer Marketing
Manage episode 390408585 series 3409698
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In this episode, we're thrilled to have Kristine Englert, Director of Customer Marketing at Mirakl, sharing her wealth of experience in the dynamic realm of marketing. Our host, Chris, dives into Kristine's journey, shedding light on impactful campaigns that transcend marketing channels.
Kristine kicks off by unveiling the secret behind her most successful campaign — a data-driven initiative that became a versatile asset across various marketing facets. Emphasizing the pivotal role of understanding your audience, after all it’s the linchpin between success and failure in marketing.
We discuss the intricacies of marketing with customers rather than just to them. Kristine unfolds the art of showcasing the mutual benefits of collaboration, debunking the notion of customers doing marketers a favor. Drawing from her experiences at Mirakl and Perfecto, Kristine shares anecdotes of both triumphs and learning opportunities, including the strategic blunder of misaligned campaigns and the lessons learned. After all, customer marketing should also benefit the customer too!
Join us as Kristine unravels the tactics behind creating content that resonates beyond marketing, the importance of customer-centricity, and the strategies to forge lasting relationships for mutual growth. This episode promises valuable insights into the evolving landscape of customer marketing strategy and the art of leveraging collaboration for enduring success.
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