From Emotional Pricing to Logic-based Profits: Transform Your Business

Beyond The Mirror

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Have you ever had a burning passion that drove you to start your own business?
A fire that fueled your desire to make a difference in the lives of others?
In this episode, you will be able to:
Discover the key role mindset plays in pricing to unlock greater
profitability and success.
Learn how to create custom pricing strategies tailored to your unique
business factors for maximum profitability.
Shift from a passion-based mindset to a profit-oriented approach to
elevate your business to new heights.
Uncover the true value of your expertise and experience and how it can
be reflected in your pricing.
Gain a deeper understanding of profitability and pricing strategies
Individualized Pricing Strategies
Understanding that every business is unique is the crux of establishing an effective pricing strategy. It should take into account several factors such as cost
of running the business, skill level, key performance indicators, and projected
profitability.
Never base your pricing strategy on emotion or merely mirroring
industry peers, but instead on solid data and your unique business's intrinsic
value.
The key moments in this episode are:
00:00:01 - Introduction
00:01:15 - Transitioning from Skilled Professional to Business Owner
00:03:51 - Asking the Wrong Questions
00:08:59 - Valuing Expertise and Profit Margins
00:11:35 - Pricing and Perception of Value
00:18:00 - The Danger of Lowering Prices Based on Emotions
00:19:35 - The Importance of Making Money First
00:21:35 - The Downfall of Cutting Corners
00:24:35 - The Importance of Profit in Business
00:26:35 - Business Ownership Requires Understanding and Accountability
The resources mentioned in this episode are:
Visit our website to learn more about the Iberg method and how it can
help you transition from a skilled professional to a successful business
owner.
Check out our blog for tips on leveraging your passion into profit in the
hair, skin, beauty, and wellness industries.
Download our free pricing guide to learn how to calculate your worth and
set profitable prices for your services.
Join our private Facebook group for business owners in the hair, skin,
beauty, and wellness industries to connect with like-minded professionals
and get valuable insights and support.
Explore our online courses and training programs to enhance your
business skills and take your salon or wellness center to the next level.
 Follow us on social media for daily inspiration, industry news, and
updates on upcoming events and promotions.

Women in business today are navigating a complex and evolving economic landscape. So let's embracing resilience, leveraging innovative strategies, and support one another, because women in business can turn challenges into opportunities for growth and success.

Join our Facebook group "Women In Business Rocking It Together" to get our 5 top game-changing strategies

Take This quick 60-Second Quiz: Mastering Your Business Excellence
Formula with Your Own Personalized Success Quiz Report
With this report you will learn how your natural strengths and talents empower you and uncover your areas of growth.
So you can learn how to transform your business into a long-term thriving success!
Reveal Your Unique Signature Growth and Take the Success Quiz

Chapters

1. From Emotional Pricing to Logic-based Profits: Transform Your Business (00:00:00)

2. Introduction (00:00:01)

3. Transitioning from Skilled Professional to Business Owner (00:01:15)

4. Asking the Wrong Questions (00:03:51)

5. Valuing Expertise and Profit Margins (00:08:59)

6. Pricing and Perception of Value (00:11:35)

7. The Danger of Lowering Prices Based on Emotions (00:18:00)

8. The Importance of Making Money First (00:19:35)

9. The Downfall of Cutting Corners (00:22:23)

10. The Importance of Profit in Business (00:25:23)

11. Business Ownership Requires Understanding and Accountability (00:27:23)