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028: Crafting a Hybrid Approach to Digital Marketing with Melissa Furr

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Manage episode 390470915 series 2985746
Content provided by Bucketlist Bombshells. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bucketlist Bombshells or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Learn more & apply for Bucketlist Bombshells Launch Camp here!

Melissa Maulini Furr is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. She is known for generating strong marketing analytics and earning impressive results. Just this past year, she coordinated over $500k in sponsorship revenue for her influencer clients, generated over 30% in revenue increases for her e-commerce clients, and gained big follower counts on popular social platforms like TikTok.

Tune in as we navigate the ever-changing world of content creation and the delicate balance between organic and paid media marketing. We shed light on the nuances of brand partnerships, with a spotlight on how creators like those with Adobe foster brand awareness. Hear firsthand about the importance of trust-building through organic marketing and the pitfalls of over-relying on paid advertisements. Moreover, we share personal insights into why email marketing remains a timeless, platform-agnostic asset and how a hybrid marketing strategy can lead to enduring success.

Connect with Melissa:

Enrollment for Bucketlist Bombshells Launch Camp is now open! We’re selecting 30 women to join us in our brand new 8-week LIVE small group program for women ready to launch an online business in 2024! Learn more & apply here: https://bucketlistbombshells.com/launchcamp

  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 390470915 series 2985746
Content provided by Bucketlist Bombshells. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bucketlist Bombshells or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Learn more & apply for Bucketlist Bombshells Launch Camp here!

Melissa Maulini Furr is a sought-after Digital Marketer, Ad Strategist, Founder of Defined Media Co. and the Fractional CMO of The Darin Olien Show. She is known for generating strong marketing analytics and earning impressive results. Just this past year, she coordinated over $500k in sponsorship revenue for her influencer clients, generated over 30% in revenue increases for her e-commerce clients, and gained big follower counts on popular social platforms like TikTok.

Tune in as we navigate the ever-changing world of content creation and the delicate balance between organic and paid media marketing. We shed light on the nuances of brand partnerships, with a spotlight on how creators like those with Adobe foster brand awareness. Hear firsthand about the importance of trust-building through organic marketing and the pitfalls of over-relying on paid advertisements. Moreover, we share personal insights into why email marketing remains a timeless, platform-agnostic asset and how a hybrid marketing strategy can lead to enduring success.

Connect with Melissa:

Enrollment for Bucketlist Bombshells Launch Camp is now open! We’re selecting 30 women to join us in our brand new 8-week LIVE small group program for women ready to launch an online business in 2024! Learn more & apply here: https://bucketlistbombshells.com/launchcamp

  continue reading

30 episodes

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