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InfluenceWeekly #15 - Gen Z's Buying Power, NIL's Billion-Dollar Play, and the Political Pivot to Digital Persuasion
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Content provided by New Monaco Media, Inc. and New Monaco Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Monaco Media, Inc. and New Monaco Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how influencer marketing is making its way into politics.
48 episodes
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Manage episode 391692607 series 3510027
Content provided by New Monaco Media, Inc. and New Monaco Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Monaco Media, Inc. and New Monaco Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's episode, we'll cover the rising trend of US Gen Z consumers purchasing from influencer-founded brands, the new era of college athletics, and how influencer marketing is making its way into politics.
48 episodes
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