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New Year's Resolutions
Manage episode 392857830 series 3405944
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Kelly and Patrick discuss New Year’s resolutions, focusing on ways that the outdoor industry can capitalize on this time of transition to increase participation in recreation activities. Why are so many people committed to getting into shape at the beginning of the year? What opportunities might exist for the outdoor industry to favorably position outdoor recreation activities as ways to become fit? How can outdoor recreation mitigate overcrowding at gyms during January and February?
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