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Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging
Manage episode 393064166 series 2991340
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What We Cover In This Episode:
News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13]
What ChatGPT is saying about:
…controversial things fitness studios might say about New Year’s resolution pressure [6:16] …what fitness studios might say about body transformation focus that could be seens as controversial [10:36]
…the debatable messaging out there around playing on insecurities [28:03]
Quick wins and how to prepare for future implementation of fitDEGREE features such as spot booking [32:05]
Our weekly prompt that will help you navigate the New Year’s resolution rush in the studio [34:08]
Quotes:
“The promise of a total body transformation is something that you as a business cannot really control. It’s all in the person’s level of commitment and motivation.” [Megan, 11:45]
“I do think that we have shifted to a lot more of a healthy mindset when it comes to working out and health and wellness. The fact that we now say health and wellness together when talking in the context of going to a studio and working out is very important, I think.” [Megan, 23:12]
“What I have seen too is when people explain what they’re going through from a fitness and a health perspective, they think they’re being healthy. They just don’t really understand that they could make better decisions.” [Nick, 25:15]
LINKS:
Crunch Fitness 2023 Feel Good. Not Bad Commercial
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
https://www.instagram.com/fitdegree/
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