#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)

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6M ago 48:08

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Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU

You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg

00:00:00 - Introduction
00:06:00 - Unifying data with CDPs
00:07:35 - The Composable CDP concept
00:09:09 - GA4's position in the CDP ecosystem
00:11:35 - Google Optimize Sunset and GA4's future
00:20:08 - The future of GA4 and its integration capabilities
00:28:03 - The challenges of making CDPs actionable
00:35:22 - The importance of data activation
00:37:26 - The Reality of Implementing CDPs in organisations
00:40:15 - Major use cases for CDPs
00:44:11 - Rapid fire questions

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Episode Summary:

In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP.

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Quotes of the Episode:

"...So I understand why did the new GA set up you know, from a building perspective, they've perfected it to handle more data in a more cost effective way" - Rick

"...This is a marketing technology and for example, one of the more recent updates they've done is that you can now create audiences. You can create GA4 audiences from within the Google Ads interface." - Dan

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About The Measure Pod:

The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.

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The post #93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value) appeared first on Measurelab.

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