Research, Creativity & Snazzy Copy: Haley's Formula for High-Converting Writing and Core Values featuring Haley Burns with SugarCopy
Manage episode 393815087 series 3546923
In this episode of Small Business Origins, host John Kelley interviews Haley Burns, founder of SugarCopy, a Chicago-based copywriting agency focused on direct response copy for coaches and online course creators. They discuss Haley's journey from studying science in Scotland to becoming a digital nomad and freelance copywriter, as well as the importance of research and personality in crafting persuasive copy.
Main Discussion Points:
- Haley's origin story: Studied science in Scotland, worked odd jobs and in a call center before discovering copywriting online and teaching herself (00:03:34 - 00:05:13)
- Haley's niche: Started in tech/SaaS, now focuses on coaches, course creators and "inspirational brands" (00:07:13 - 00:08:12)
- The value of hiring a copywriter vs. using AI tools like ChatGPT (00:09:46 - 00:11:04)
- How Haley expresses a client's personality and voice in her copy (00:16:34 - 00:17:23)
- Things to look for when hiring a copywriter (extensive research process) (00:20:57 - 00:22:03)
Key Quotes:
"I spend a lot of time in a big nerdy spreadsheet, like organizing what are those top things that customers are looking to buy and what will resonate with them?" (00:10:38)
"It's like having a salesman on your website. It's the difference between just I don't know, it's everything to have the right words because that's the starting point into your brand." (00:26:38)
"I'm able to take some really boring concepts and make them super snazzy, and I think that that's really important today." (00:28:48)
Links Mentioned:
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