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What Every Small Business Owner Need To Do In 2024
Manage episode 394515958 series 3521164
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Do you want to know how to grow small businesses extremely fast and effective?
In this day and age, it’s all about social media! You need to establish a strong brand identity and online presence if you want to scale as quickly as possible.
Our guest this week is America's number one small business expert, Melinda Emerson. She is an author, professor, and the CEO of Quintessence Group for over 25 years. She serves as an advisor to Fortune 500 companies worldwide, educating them on supporting small businesses. She is a seasoned professional adept at bridging the gap between advising large corporations and nurturing small businesses.
During their conversation, Melinda delved how she transformed from a video production company to a social media powerhouse. She also explored some of the common mistakes large companies make in marketing to small businesses, and the secrets on how to grow small businesses.
This is an episode you don’t want to miss, as Melinda spills all the strategies on how to grow small businesses.
Episode Highlights
“The bigger problem you can solve, the more money you can make.” -John Rankins
“ Problems aren't something we should run from, It’s something we should run to because we can monetize those things. -John Rankins
“Most people want to get rich quick, or they want to do things that are attainable today, but not sustainable tomorrow.” -John Rankins
“The biggest mistake that corporations make is talking about small business owners as opposed to talking to small business owners.” -Melinda Emerson
“People are so focused on new customer acquisition, that they really neglect the most valuable resource in their business, that is somebody that has already bought from them. “ -Melinda Emerson
“If you don't have at least three revenue streams in your business it is going to be very difficult to scale. “ -Melinda Emerson
Special Invitation to Melinda's One Day Event. Register on this link: https://succeedasyourownboss.com/
Connect with Melinda Emerson
Website: https://succeedasyourownboss.com/
X: https://twitter.com/smallbizlady
LinkedIn: https://www.linkedin.com/company/melinda-emerson-smallbizlady/
Facebook: https://www.facebook.com/smallbizlady
Instagram: https://www.instagram.com/smallbizlady/
TikTok: https://www.tiktok.com/@thesmallbizlady
YouTube: https://www.youtube.com/c/melindaemerson
Podcast: https://succeedasyourownboss.com/sbcpodcast/
Book: https://succeedasyourownboss.com/book-melinda/
Connect with John Rankins
Website:https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
40 episodes
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