))
Elizabeth Roberts: Pure Barre’s #1 Franchisee
Manage episode 394571213 series 3505338
Content provided by Tariq Farid Franchise Institute at Babson College. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tariq Farid Franchise Institute at Babson College or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“I did everything you’re not supposed to do in finance to open my first studio.”
For Redbird Fitness founder/CEO Elizabeth Roberts, it all started with a pair of “sticky socks” in 2015. Now operating a dozen Pure Barre locations in Massachusetts and Connecticut (scaling from 1 to 5 in her first 5 years), she’s the fitness brand’s top ‘Zee — AND a highly respected voice at the highest levels of corporate.
Liz’s journey to scale — and the actionable lessons she’s learned — is the centerpiece of this conversation with Ab and Vini. Learn how she found hot expansion opportunities when new territories were unavailable. Hear about the moment when her franchisee model changed from “business” to “investment.” And listen to her powerful observations on how radical transparency on the part of ‘Zees can transform an entire brand.
35 episodes
Share
