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160. Stacey Vaselaney on How She Sold Pink Duck Tape to HS Seniors!
Manage episode 395510700 series 3196782
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How do you bring new life to an old brand? Stacey Vaselaney, owner of SLVPR, was the creative force behind Duck Tape's launch of its multicolored products that took the nation by storm, even inspiring high school students to adopt the product in a brilliant prom promotion.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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